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UI/UX Design

UI design and UX design are two of the most often confused and conflated terms in web and app design. And understandably so. They’re usually placed together in a single term, UI/UX design, and viewed from the surface they seem to be describing the same thing.

User interface (UI) design is the process designers use to build interfaces in software or computerized devices, focusing on looks or style. Designers aim to create interfaces which users find easy to use and pleasurable. UI design refers to graphical user interfaces and other forms—e.g., voice-controlled interfaces.

User experience (UX) design is the process design teams use to create products that provide meaningful and relevant experiences to users. This involves the design of the entire process of acquiring and integrating the product, including aspects of branding, design, usability and function.

Benefits of UI/UX Design

Increase customer acquisition and loyalty

A strong user experience gives you a significant competitive edge in attracting and retaining customers. The more aesthetically pleasing and intuitive a solution is, the easiest you build trust with people, and thus, the higher your chances of attracting users, converting them into customers who will want to continue using it, and encourage their contacts to do the same.

Maximize revenue generation opportunities

Planning your users’ journey on your platform ensures you identify and optimize all potential opportunities to convert users into buyers. You can perform A/B testing to test what users respond best to and refine the experience continuously to always outperform your best results by tweaking how intuitive the experience is, better plan interactions, and improve calls to action that convert and leads to revenue growth.

Optimize resources, development time and costs

Integrating UI/UX design in your development process will highlight and give you the opportunity to address most of the usability issues you’d have encountered during and after the development of your solution. UI/UX designers can anticipate the users’ needs before going to production, and ultimately ensure that the design is both flexible and scalable so that they can grow with users in the future. Adopting a user focused approach with UI/UX design will save you considerable resources, time and money.

Get more insights from user engagement

Engagement metrics are very valuable, they give you insights on what your customers find valuable and what makes them buy. By optimizing your platform’s user experience, you set up an experimental environment for your customers to interact your solutions, based on the engagement insights you gather, you are able to accurately measure success on a new level and shape an offering that converts consistently.